website privacy policy

Last Updated: 3 August 2026

At Borders Aesthetics ("we", "our", "us"), we are committed to protecting your privacy and handling your personal information responsibly. This Privacy Policy explains how we collect, use, store and protect your personal data when you visit www.bordersaesthetics.co.uk, contact us or use our services.

We process your personal data in accordance with the UK General Data Protection Regulation (UK GDPR), the Data Protection Act 2018 and other applicable privacy laws.

1. Data Controller
Borders Aesthetics is the Data Controller responsible for your personal information.

Business Name: Borders Aesthetics
Address: Parkside, Buccleuch Road, Hawick, Roxburghshire, TD9 0EL
Email: [Email Address]
Telephone: 079044878540

If you have any questions about this Privacy Policy or how we use your information, please contact us using the details above.

2. Information We Collect

We may collect the following personal information:

  • Name

  • Email address

  • Telephone number

  • Postal address (where applicable)

  • Appointment enquiries

  • Information submitted through our contact forms

  • Communications sent via WhatsApp

  • Newsletter subscription details

  • Website usage information collected through cookies and analytics

We only collect information that is necessary to provide our services or respond to your enquiries.

3. How We Use Your Information

We may use your personal information to:

  • Respond to your enquiries

  • Arrange and manage appointments

  • Provide information about our treatments and services

  • Send newsletters and marketing communications where you have given consent

  • Improve our website and customer experience

  • Comply with legal and regulatory obligations

  • Protect our business against fraud or misuse

4. Our Lawful Bases for Processing

Under UK GDPR, we rely on one or more of the following lawful bases:

Consent

Where you have actively agreed, for example:

  • subscribing to our newsletter

  • accepting non-essential cookies

  • requesting marketing communications

You may withdraw your consent at any time.

Contract

Where processing is necessary to provide services you have requested, including managing appointments and responding to treatment enquiries.

Legitimate Interests

We may process information where it is necessary for our legitimate business interests, including:

  • responding to enquiries

  • maintaining website security

  • improving our services

  • keeping business records

We always balance our interests against your privacy rights.

Legal Obligation

Where we are required to retain or disclose information by law.

5. Contact Forms and WhatsApp

If you contact us through our website contact form or via WhatsApp, we use your information solely to respond to your enquiry and provide the services you request.

Messages may contain personal information that you voluntarily provide.

Please note that WhatsApp is operated by Meta and is subject to its own Privacy Policy. Information sent via WhatsApp may be processed outside the UK.

We recommend avoiding sending sensitive medical information through WhatsApp unless specifically requested.

6. Newsletter and Marketing

If you subscribe to our newsletter, we will use your email address to send occasional updates, offers and clinic news.

We will only send marketing emails where you have provided your consent.

You can unsubscribe at any time by:

  • clicking the unsubscribe link in any email

  • contacting us directly

Once you unsubscribe, you will no longer receive marketing communications.

7. Cookies and Website Tracking

Our website uses cookies to improve your browsing experience.

These may include:

  • Essential cookies required for the website to function

  • Performance and analytics cookies (such as Google Analytics)

  • Functional cookies

  • Marketing cookies (where applicable)

Non-essential cookies are only placed after you have provided your consent through our cookie banner.

You can change or withdraw your cookie preferences at any time through your browser settings or our cookie management tool.

8. Sharing Your Information

We do not sell your personal information.

We may share your information with trusted service providers who help us operate our business, including:

  • Website hosting providers

  • Website maintenance providers

  • Email marketing providers

  • Appointment booking systems

  • Website analytics providers

  • IT support providers

These organisations process information only on our instructions and are required to keep your information secure.

We may also disclose information where required by law.

9. International Transfers

Some of the third-party services we use may process or store personal information outside the United Kingdom.

Where this happens, we ensure appropriate safeguards are in place, including:

  • UK International Data Transfer Agreements (IDTA)

  • UK Addendum to the EU Standard Contractual Clauses

  • other lawful safeguards recognised under UK GDPR

We only transfer information where appropriate protection exists.

10. How Long We Keep Your Information

We retain personal information only for as long as necessary for the purposes it was collected.

Typical retention periods include:

  • Contact enquiries: up to 12 months

  • Newsletter subscribers: until you unsubscribe

  • Website analytics: typically 14–26 months depending on provider

  • Appointment records and treatment records: retained in accordance with legal and professional obligations

Where information is no longer required, it is securely deleted or anonymised.

11. Your Rights

Under UK GDPR, you have the right to:

  • access your personal information

  • request correction of inaccurate information

  • request deletion of your information in certain circumstances

  • restrict processing

  • object to processing based on legitimate interests

  • withdraw consent where processing relies on consent

  • request transfer of your data (data portability)

  • not be subject to solely automated decision-making where applicable

To exercise any of these rights, please contact us using the details provided above.

12. Data Security

We take appropriate technical and organisational measures to protect your personal information against unauthorised access, loss, misuse or disclosure.

While no online service can guarantee absolute security, we continually review our security procedures.

13. Children's Privacy

Our website is not intended for children under the age of 16.

We do not knowingly collect personal information from children.

14. Complaints

If you are unhappy with how we have handled your personal information, we encourage you to contact us first so we can try to resolve your concerns.

You also have the right to lodge a complaint with:

Information Commissioner's Office (ICO)
Wycliffe House
Water Lane
Wilmslow
Cheshire SK9 5AF

Website: https://ico.org.uk
Telephone: 0303 123 1113

15. Changes to this Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in legislation, technology or our business practices.

The latest version will always be available on this website, together with the date of the latest revision.